Amazon-first link routing built from a publisher's own problem

Richard built Most Recommended Books in 2019. Most of its affiliate audience and revenue came from the United States, even though readers arrived from many countries. A US Amazon link alone could not apply the right local Associates tag or consistently deliver a useful regional shopping destination.

BetterLink began as the system Richard wanted for his own publishing business: one manageable link, per-storefront affiliate tags, product matching, mobile routing with a safe fallback, and diagnostics when a destination needs attention.

That first-party use remains part of the product discipline. BetterLink publishes limitations, avoids promising that an app open will always work, and treats Amazon program participation and valid tracking IDs as the publisher's responsibility.